Private Label Rights, or PLR, as it is commonly known as, has taken the internet marketing world by storm. This content is becoming extremely popular and useful for those who are looking to create new products and new content. Private Label Rights is content that can be
sold to others. The content can be edited and modified to the purchaser‘s desires. These
types of rights allow you the flexibility to change sentences, paragraphs and whatever else you see fit to change.
There are occasions, however, where the creator has certain limitations on
how you can use the Private Label Rights content. You may not necessarily
have the flexibility and the freedom that you thought you had to edit. Prior
to your purchase, it is to your advantage if you inquire with the seller as to
what the terms are. This way, you won‘t be stuck with something that you
can‘t do much with. There are several type licenses available PLR,MMR,
For the most part, Private Label Rights can be used to edit and modify the
content to something different than the original. You will either receive the
Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a
.txt. (text file).
The document and rich text files are usually in Microsoft Word, the text file
usually comes from Notepad. You can also put your name as the author, but
it‘s better if it‘s been changed from the original first. If the content is what
you need, it‘s good for you because you don‘t have to spend hours upon
hours wondering what to write about.
As mentioned before, you will have to change more than just the authorship
to make the content your own. Look through it and see how you can make it
better to suit you. You may want to change the wording around in some instances if
not all. You may want to substitute other words from what is already listed. You don‘t have to use big words that people don‘t know, understand or know the meaning of.
At first, you may think why you are doing these modifications and what purpose does it serve. That‘s the reason you purchased the Private Label Right content, right? So you wouldn‘t have to change much of anything, if anything at all. Wrong. You are only one of hundreds of people who purchased the same content.
The seller may or may not have a limit on how many can purchase; it would
be advantageous if they did. If they sold the same content to no more than,
say, 200 or 300 people, then that‘s not too bad. Even then, you will have to
change your content considerably because there will be those buyers who
think just because they have Private Label Rights content, they don‘t have to
change anything.
What they fail to realize is that the more people that provide the same exact
unchanged content on their websites and other products, the more the
search engines will notice and not give credence to it. This is the type of
competition you don‘t want. If you do decide to go ahead with
it, not only will you have competition from clones, you will have to lower the
price of your content in order to stay competitive with the others. This in
essence, lowers the value of the content.
In order to get the best value for your products, you have to stand out from
the crowd. In addition to editing and modifying, find places in the content
where you think it could use a little more meat in the body. Make the
content worth reading and worth selling to others. In addition to the content,
you should also change the title, if there is one. It can mean the difference
between blah, mediocre or a hitmaker.
There have been many authors who had quality content, but their title or
headline is lacking substance. Which sounds better to you, ―Tips to Revive
Your Marriage or ―10 Tips To Revive Your Marriage Before You End Up In
Divorce Court? The second title will definitely get people to thinking. They‘ll
want to know how to get their marriage on the right track again or suffer the
consequences. Titles and/or headlines should provoke thought and encourage engagement.